There are two types of barbershops that we deal with on a daily basis.
Barbershop #1 – sticks with the old-school formula of providing the standard cut, trim and shave… and that’s about it.
Barbershop #2 – Offers some of the same services as Barbershop #1, but also tops up their bank balance with product sales.
If you belong to barbershop #1 and don’t sell retail products yet, but you have been mulling it over, read this article through – the Dapper Dan line is one of the best lead-off products to offer your customers.
Should you already be selling retail products out of your shop, but don’t yet carry Dapper Dan, this guide will provide you with EVERYTHING you need to know about the product and how to present it to your customers.
Why Dapper Dan Should Be On Your Shelves
Whenever we go to trade shows, there’s one question we CONSTANTLY get from retailers for all of our product categories: “What is the best selling product for [enter product category]?”
When it comes to men’s hairstyling products, especially pomades, Dapper Dan is the brand we see retailers selling with minimal effort.
Why?
Because it’s one of those precious done-for-you brands. The company provides a great blend of eye-attracting package design and a very intriguing brand identity.
The backstory: Dapper Dan was hatched in the United Kingdom back in 2011; turns out many lads in Britain weren’t satisfied with what was available to them for their hairstyling needs and that’s when this pomade came to light.
For instance, the product line was developed by trade professionals over a period of several years, so their formulations were not rushed.
Your Handy Curation Guide
We’ve prepared a quick guide for you to help you know exactly how to curate each of Dapper Dan’s best selling items.
In this guide, we’re preparing you with the fragrance information, the purpose of the product, what hair types each SKU is best suited for as well as what other consumers have said each type.